Project Overview
For the launch of Nike's Thermoreact and Flashpack ranges in France, we produced an immersive experience for over 60 journalists and media in a disused distillery on the outskirts of Paris. They were guided through the interactive elements, from heat-sensored cameras showing their readings as they passed to AR displays with full audio and visual effects, through to a chamber with all of the kit displayed suspended in space.
Night Run
Once through the main experience, the guests were seeded with full Nike kit and then guided through to a briefing room ahead of their night run trial of the visibility features of the product around central Paris. The following day the full Nike team attended the Paris 10 km run.
