Project Overview
For the launch of Reed Krakhoff's new "Paper Flowers" collection, we worked with Mission Culture LLC to turn New York City Tiffany blue gradually ramping up the level - MTA Subway steps, lamposts, fire hydrants, coffee cups, taxis and even the 5th Avenue Flagship itself. The project culminated with a live concert in the store with A$AP Ferg and Elle Fanning performing.
Tiffany Clock
We also installed an 8.5 metre diameter Tiffany clock (made from a bespoke frame and LED panels) on the facade of the legendary store which relayed the concert and reacted directly to Twitter Hashtags to display the iconic graphics of the collection in the build up.
