Project Overview
In January 2018. Sony brought back its entertainment-based event marketing series with the second instalment of its “Lost in Music” platform in Los Angeles. This was then followed by further event to launch a new “Lost in Music” video series in New York in February, followed by the “Odyssey” and “Dreamscape” experiences at SXSW in Austin, TX (March 15-16) — a follow-up to last year’s Lost in Music event at SXSW.
Attendees were be enveloped in sound as they entered through a custom-designed entrance tunnel named the Acoustic Vessel “Odyssey,” featuring 576 speakers. After the “Odyssey” came the “Dreamscape,” a performance space custom-fitted for Khalid and special guests.
A-List Performers
Also at SXSW, The Chainsmokers (Grammy Award winners for Best Dance Recording for “Don’t Let Me Down”) headlined an eclectic showcase of Sony Music artists including Skott, Vanic, Rag’n’Bone Man and A$AP Ferg, as also featured on VICE’s Noisey channel.
Sony’s VR technology visualized Khalid's hit single “Paris,” offering fans a revolutionary way to interact with and influence the mix of the song. The Chainsmokers also attended the final installement of the Lost in Music launch in Los Angeles.
